Welcome - I'm Dana Cohen
, a real estate agent specializing in residential properties in Piedmont, Oakland and Berkeley
. As a second-generation East Bay real estate professional with an annual sales volume that places me in the top 1% of agents nationwide, I have an in-depth knowledge of the local market
that only comes from being an active member of the community for over three decades. I truly enjoy my chosen career and hope to be the resource you turn to for all of your Oakland, Berkeley and Piedmont real estate needs. LOCAL knowledge is a strategic asset.
Consistent Real Estate Sales Leader Combines “High Tech with High Touch”Real Estate transactions have changed
from the Realtor-driven processes of the past, where home buyers would meet with their agents to discuss the available inventory and then tour the homes together. Today, over 90% of buyers use the Internet
to search for a home, often well in advance of contacting a professional.
As a Top Producer and one of the dominant market makers in Piedmont real estate
, it is essential that I stay current with virtual marketing trends, including social media, and make them the foundation of my strategy for your home purchase or sale. Yet, residential real estate continues to be primarily a people business. Buying and selling a home can be a stressful process, and my clients should and do expect that I am accessible at every step along the way
, whether in person, phone, email or text.
What the Technological Changes Mean:
• The Internet has overtaken two main services of Realtors®: property selection and the home tour
• The activity your home generates is largely a function of how easy it is to find on the Internet
• How your property looks on a computer screen or mobile device is pivotal in generating interest
• Having strategically-defined and descriptive property information is key to success
How I meet the Internet Challenge:
• I personally oversee every aspect of preparing a property for a professional photo shoot
• I retain a full-time internet marketing manager
who ensures your property receives maximum exposure
• I utilize the latest technology tools
available to benefit my buyers and sellers, including a wide range of social media platforms
• I use my personal knowledge
of the local area to highlight all the special qualities your home offers
It’s hard to argue with results
; the real estate I represent for sale consistently sells almost twice as fast
as the local market. As an Oakland, Berkeley and Piedmont top real estate agent, I take pride in my expert knowledge of the local market and would be pleased to be your partner
in your residential property transaction.
Whether you’re considering the services of a top Oakland, Berkeley or Piedmont real estate agent, want to get a sense of what your home is worth or experience firsthand the wonderful lifestyle our community has to offer, please feel free to give me a call: 510-813-0321. I’d be happy to answer your questions and assist you in any way I can.
Dana is periodically featured as a contributor to the “Sound Off” column in the San Francisco Chronicle’s Real Estate Section. In this article she discusses the merits of having a web presence for a real estate listing. With the vast majority of people using the Internet to begin their search for real estate, having a Web presence is vital to expose a property to the largest pool... [Read more...]
492 homes were sold in our local market* during the quarter ended September 30, 2013, up 33% from the 369 homes sold in the same period last year. The median price rose to $800,000 up 5% from $760,000 in the same period last year. Properties sold in 20 days on average, substantially faster than the 24 days in the same period last year as demand continued to far exceed supply. At the date of... [Read more...]
The front page of Monday’s San Francisco Chronicle highlighted the results of two of Oakland’s professional sports teams, followed by a lead story titled “Nation’s Robbery Capital: Oakland”. It seems that we are constantly being reminded about the dichotomy of life in Oakland. On the one hand, the crime rate in our community is a complex issue desperately in need of... [Read more...]