Pricing Your Piedmont, Oakland or Berkeley Home for Sale

A home priced properly sells 95% of the time when it comes on the market. Most other issues are subordinate to the price. My goal is to maximize your net proceeds. When pricing a home, keep in mind the following:

• The optimum price for your home should relate to recent selling prices of comparable properties in the immediate neighborhood, NOT to their asking prices.
• A home correctly priced and aggressively marketed generates the highest interest and excitement during the first 3 weeks.
• After the initial marketing impact, evaluate the number of showings and offers received. If there is too little action, be aggressive and drop the price significantly every 3 to 4 weeks to meet the market.
• Remember that your motivation has little bearing on price. Much more important is location and condition, recent sales, comparable properties on the market and overall economic conditions.

With more than $200 million in sales worth of experience to put at your disposal, I am ready to consult with you about successful East Bay home pricing strategies. Phone me today at (510) 339-0400 x348.